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Enrichment feeding for puppies

Puppies learn how the world works in their first months, including whether food is something that simply appears or something worth working for. Enrichment feeding teaches independence, persistence and calm early, while those habits are cheap to build.

Start with easy wins (8–12 weeks)

Scatter part of a meal on a flat mat or low-pile snuffle mat so your puppy succeeds within seconds. Success first, difficulty later.

Use the puppy's own food, not extra treats, so you don't overfeed a growing dog.

Add licking for calm (from 8 weeks)

A thin layer of wet puppy food on a lick mat, unfrozen at first, gives you a calm-down routine you'll use for years — before bed, during crate training, and eventually at the vet.

Introduce real puzzles (12–16 weeks)

Sliding-lid wooden puzzles and treat balls come next. Show the first solution once, then let your puppy try. If it walks away, the puzzle is too hard — make it easier rather than helping.

Teething and supervision

A teething puppy will try to chew fabric and silicone. Supervise every session, put enrichment gear away afterwards, and give a proper chew toy separately.

How much of the daily food to use

Anything from a quarter to all of it. Enrichment feeding is a delivery method, not extra calories — weigh the daily amount and feed it in more interesting ways.

Frequently asked questions

What age can a puppy use a snuffle mat?
From around eight weeks, with supervision and a very easy setup. Keep sessions short and always end while your puppy is still enjoying it.
Will enrichment feeding help with puppy biting?
Often, yes — a lot of nipping is over-tiredness and under-stimulation. A mental workout before the usual witching hour makes a visible difference for many puppies.

The gear we'd use

Everything we sell is enrichment feeding gear we use on our own dogs.

Grey and teal fleece dog snuffle mat with kibble hidden between the strands

Snuffle Mat – Foraging Feeding Mat

Turn every meal into a sniffing adventure. Hide kibble or treats between the soft fleece strands and let your dog forage the way nature intended – it burns mental energy, slows down fast eaters and calms restless dogs. Encourages natural foraging instinct Machine washable, non-slip backing Great for crate rest, rainy days and puppies

DKK 89
Dark grey silicone dog lick mat with textured patterns and suction cups

Lick Mat – Calming Silicone Mat

Spread wet food, yoghurt or peanut butter across the textured surface and watch your dog settle. Licking releases calming endorphins – perfect before nail trims, vet visits or fireworks. Food-grade silicone, dishwasher safe Suction base sticks to floor or wall Freezer friendly for long-lasting fun

DKK 79
Mint green flower-petal slow feeder dog bowl filled with kibble

Slow Feeder Bowl – Maze Design

The winding maze forces your dog to eat up to 10x slower, which helps prevent bloating, vomiting and gulped air. A simple fix for dogs that inhale their dinner. Non-slip base stays put BPA-free, dishwasher safe Two sizes for small and large breeds

DKK 109
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